It’s tempting to shut down your laptop before the Christmas shit down and promise yourself you’ll deal with digital clutter in the new year. But imagine coming back in January to a tidy desktop, organised folders and easy-to-find assets.
With just a few simple housekeeping tasks, you can give yourself a stress-free start to the year. Take a few hours before the festive season to get everything back in order – your future self will thank you.
Refresh your data
If you use a CRM platform, now’s the perfect time for a cleanse. Review your contacts, remove duplicates, and make sure all entries are formatted correctly. Consistency helps everyone on your team work more efficiently and ensures accurate reporting in the New year.
Review your templates
Most businesses rely on templates for emails, presentations, videos and social posts. Take a moment to check that each one aligns with your current brand guidelines. Over time, small changes can slip through, especially when multiple teams use the same resources. A quick review ensures your brand remains consistent across every platform.
Organise your assets
If you’re lucky enough to have an asset library, give it a quick audit. Make sure the latest campaign files, images and graphics have been correctly saved and labelled.
Ask your creative agency or design team to confirm you have access to the most up-to-date versions of everything they’ve created. Tag and label assets clearly so anyone picking up projects during the festive period can find what they need.
Give your website a once-over
Before you sign off for Christmas, check that your website is in good shape. Test links, fix navigation issues and tidy up any out-of-date content. Archive old blog posts or pages that won’t be relevant in the new year and schedule updates for any banners or seasonal imagery.
These small fixes make a big difference and give your website a polished, professional feel heading into January.
Review your digital advertising and social media
Whether you handle your PPC campaigns in-house or work with an agency, take a moment to review ad performance and keywords. Adjust any campaigns that are underperforming and make sure your budget is being spent effectively.
Look back over your social media analytics too. Identify which posts performed best, what times achieved the highest engagement and which topics sparked conversation. Use these insights to shape your content plan for the New year.
Clear your digital workspace
Finally, declutter your own desktop. Delete old files, move approved work into folders and empty your downloads folder. A clear digital workspace helps you start the year feeling organised and refreshed and makes returning to work that little bit easier.
Start the new year with confidence
A little marketing housekeeping before the holidays can save you time and stress when January rolls around. From updating your CRM and templates to reviewing your campaigns, these simple steps help you start the New year with clarity and focus.
If you’d like expert support reviewing your digital assets or streamlining your marketing processes, Pixel Advertising can help. Our team will make sure your marketing systems and content are ready to deliver from day one.
