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Brand awareness is the process of making your business recognisable to your audience. It is about building trust, credibility and

As the new year approaches, now is the perfect time to review your current performance and plan your marketing strategy

At Pixel Advertising, we’ve already talked about why having a strong set of brand guidelines is such an important investment.

Colour is one of the most powerful tools in marketing. The colours you choose for your brand can shape how

Following on from our blog about why brand guidelines are so important for your business, let’s dive into another key

In many companies, sales and marketing operate like two ships passing in the night—heading toward the same goal but rarely