Analytics
Why Analytics Is the Unsung Hero of Successful Marketing
Marketing analytics is the process of measuring, analysing and interpreting campaign and audience data to guide marketing decisions. It matters
Pixel Blog
The essential dos and don’ts of social media for business
The essential dos and don’ts of social media for business
Social media for business works best when it is strategic, consistent and data led. Without a clear plan, it is
Colour Psychology in Marketing, What You Need to Know
Psychology Power Play: How Your Palette Shapes Conversions
Colour is never just decoration. It’s one of the fastest signals your brand sends, and it plays a direct role
Logo Design
Tips for Logo Design: How to Get It Right First Time
A logo is one of the hardest-working assets your brand will ever own. It sits on your website, your packaging,
How AI Can Help Your Small Business Work Smarter
How AI Can Help Your Small Business Work Smarter
When most people heard the word “AI” a few years ago, they pictured enormous tech budgets and enterprise-level systems. Today,
10 reasons video advertising is one of the smartest moves your business can make in 2026
10 Reasons Video Advertising Is One of the Smartest Moves Your Business Can Make in 2026
Creating a video advert used to feel like something only big brands could pull off. Today the landscape is completely
Why online reviews matter more than ever for UK businesses (and how to build a review strategy that works)
Why online reviews matter more than ever for UK businesses (and how to build a review strategy that works)
Online reviews used to be a nice-to-have. Today, they shape trust, influence search visibility and even guide the way AI
What is UX and why it matters more than ever
What is UX and why It matters more than ever
Most people hear the term UX (user experience) and think of layouts, buttons, or tidy interfaces. But great user experience
Brand Awareness – What does it mean?
Brand Awareness – What does it mean?
Brand awareness is the process of making your business recognisable to your audience. It is about building trust, credibility and
What You Should Expect With Your New Brand Guidelines
What You Should Expect With Your New Brand Guidelines
At Pixel Advertising, we’ve already talked about why having a strong set of brand guidelines is such an important investment.
Colour Psychology in Marketing, What You Need to Know
Colour Psychology in Marketing – What You Need to Know
Colour is one of the most powerful tools in marketing. The colours you choose for your brand can shape how
What is Brand Tone of Voice?
What is Brand Tone of Voice?
Following on from our blog about why brand guidelines are so important for your business, let’s dive into another key
When Sales and Marketing Align, Business Wins
When Sales and Marketing Align, Business Wins
In many companies, sales and marketing operate like two ships passing in the night—heading toward the same goal but rarely
Typography
Typography: The Silent Hero of Your Brand Identity
When we think of branding, our minds often jump to logos, colour palettes, and sleek visuals. But there’s one element
Starting a Business in the UK
Here’s What You Need to Know Before Starting a Business in the UK
So, you’ve got a brilliant business idea bubbling in your mind. Maybe it’s something you’ve dreamed about for years or
Sole Trader vs Limited Company
Sole Trader vs Limited Company: What’s the Difference and Which is Best for You?
When starting a business, one of the biggest decisions you’ll face is whether to operate as a sole trader or
Marketing Lifeline
Why Marketing Is the Lifeline of Every Business
When most people think of marketing, they think of flashy ads, social media influencers, or unforgettable brand commercials. While those
Brand Guidelines
Why Every Business Needs Brand Guidelines: Your Blueprint for Building a Lasting Legacy
In the ever-evolving world of business, where first impressions are formed in seconds and customer loyalty is hard-won, there’s one
Digital Publishing
6 benefits of creating flip books vs PDFs
We all want to offer a seamless visual experience when launching a product or showcasing a ‘must have’ service for
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